Are Shorts the Future of Commercials?

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How do you get an audience to watch an ad in 2016? By pretending it’s something else.

Source: Are Shorts the Future of Commercials?

Today, extensions like Adblock Plus can effectively remove commercials from a user’s internet experience. PageFair, an internet privacy rights advocacy group, puts the figure of ad-blocking users around the world at roughly 200 million (with an additional 420 million out of 1.8 billion smartphone users).

So, what’s a company to do in order to get its message across in this hostile climate?