How do you get an audience to watch an ad in 2016? By pretending it’s something else.
Today, extensions like Adblock Plus can effectively remove commercials from a user’s internet experience. PageFair, an internet privacy rights advocacy group, puts the figure of ad-blocking users around the world at roughly 200 million (with an additional 420 million out of 1.8 billion smartphone users).
So, what’s a company to do in order to get its message across in this hostile climate?